MIDF Invest Trading Platform
MIDF Invest, Financial Services
Overview
Designed and developed a progressive web app and native mobile app for MIDF Invest’s online trading platform. The system handles portfolio management, real-time trade execution, and investment analytics, serving thousands of retail investors across Malaysia.
Our Approach
The platform had to handle real-time market data, secure transaction processing, and complex portfolio analytics, all while staying intuitive enough for everyday retail investors. We started with extensive user research, mapping out the complete investor journey from account creation to trade execution. The UI/UX was designed around progressive disclosure: showing essential information upfront while keeping advanced features accessible without overwhelming new users. The architecture uses a modular component system that lets MIDF’s team iterate on features independently. Both the PWA and native apps share a unified design language, so the experience feels consistent whether investors open their portfolio in a desktop browser or on their phone.
Deliverables
Results
The platform launched to thousands of retail investors across Malaysia. The PWA approach meant zero friction for web users, with no download required, while the native apps delivered push notifications for price alerts and trade confirmations. The portfolio dashboard became the most-used feature, with investors checking their holdings and P&L multiple times a day.
Like what you see?
Let’s talk about your project.