Privacy Policy

1. Information We Collect

1.1 Information You Provide

When you contact us through our website contact form, email, phone, or other communication channels, we may collect the following personal data:

• Full name
• Email address
• Phone number
• Company or organisation name
• Project details and requirements you share with us
• Any other information you voluntarily provide in your correspondence

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• IP address (anonymised where possible)
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source
• Device type and screen resolution

2. Cookies and Tracking Technologies

Our website uses the following analytics and tracking services:

2.1 Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data such as page views, session duration, and user demographics (in aggregate). Google may process this data on servers outside Malaysia. For more information, see Google's Privacy Policy.

2.2 Vercel Analytics & Speed Insights

We use Vercel Analytics and Vercel Speed Insights to monitor website performance and visitor metrics. These services collect anonymised, aggregated data about page views and web performance. For more information, see Vercel's Privacy Policy.

2.3 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect your experience on our website. Most browsers allow you to refuse or delete cookies — consult your browser's help section for instructions.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to your enquiries and communicate with you about potential or ongoing projects
• To provide, maintain, and improve our services
• To prepare project proposals, quotations, and contracts
• To send relevant updates about our services (only with your consent)
• To analyse website usage and improve user experience
• To comply with legal obligations and regulatory requirements
• To protect our rights, property, and the safety of our users

4. Legal Basis for Processing

Under the PDPA 2010, we process your personal data based on the following legal grounds:

• Consent: When you submit a contact form or provide personal data voluntarily, you consent to its processing for the stated purposes.
• Contractual necessity: Processing required to fulfil a contract with you or to take steps at your request before entering into a contract.
• Legitimate interest: Processing necessary for the legitimate interests of our business, such as improving our services and website performance.
• Legal obligation: Processing necessary to comply with Malaysian law.

5. Third-Party Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:

• Service providers: Trusted third-party services that help us operate our website and business (e.g., hosting providers, analytics platforms). These providers are contractually obligated to protect your data.
• Legal requirements: When required by law, regulation, or legal process, or to protect the rights, property, or safety of AD, our clients, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction, with prior notice provided where practicable.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Specifically:

• Enquiry data: Retained for up to 24 months after your last communication with us, unless a project engagement is initiated.
• Client project data: Retained for the duration of the project and up to 7 years thereafter for legal and accounting purposes.
• Analytics data: Retained in anonymised, aggregated form as configured in the respective analytics platforms.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure hosting infrastructure, and access controls limiting data access to authorised personnel only.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

8. Your Rights Under the PDPA 2010

Under the Personal Data Protection Act 2010 of Malaysia, you have the following rights regarding your personal data:

• Right of access: You may request access to the personal data we hold about you.
• Right of correction: You may request that we correct any inaccurate or incomplete personal data.
• Right to withdraw consent: You may withdraw your consent for us to process your personal data at any time. This will not affect the lawfulness of any processing carried out before your withdrawal.
• Right to limit processing: You may request that we limit the processing of your personal data in certain circumstances.
• Right to inquire: You may inquire about our data processing policies and practices.

To exercise any of these rights, please contact us using the details in Section 10 below. We will respond to your request within 21 days, as required by the PDPA.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any external websites you visit.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us: